9 Dec

Google released a news reading app called Currents.  Publishers are able to customized news in their own way before publishing on the app. Now any publisher, from big time newspaper to a simple blogger, can create and customize their Currents edition using a free online tool. Currents allows readers to skim through headlines from any news source they would prefer. Blog feeds and RSS feeds are also available and there is also an option to choose from a preferred publisher like, for instance, The Huffington Post.

Google has been busy catching up on recent trends. First it launched Google + to follow the social networking craz and now it made a news app. There are already tons of news aggregator apps. Google has added a more publisher-friendly feature that might make it preferable to publishers. How the readership might like it is still yet to be observed.

http://www.poynter.org/latest-news/media-lab/mobile-media/155393/google-currents-debuts-as-mobile-and-tablet-reader-app-that-gives-publishers-control/

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