“60 minutes” Spurs Massive Donation Drive

11 Dec

A “60 minutes” airing of homeless children in Florida has spurred a massive amount of donation. The donation ranged from cash to full college scholarship. “60 minutes” has had donation drives after a story was broadcast but this one turned out to be an exceptionally huge reaction. Due to the enormous outpouring, the story was aired once again, which is a first for the program.

Journalism can reach out to people and influence them to make a difference. It is in the strength of the journalist to make this outreach and storytelling. It is touching that so many people were willing to help the kids in the “60 minutes” story. Now they are better off thanks to the TV coverage. The power of good journalism has not died over the years and it has not been overshadowed by technological development. Some fundamental things just don’t change.

http://www.poynter.org/latest-news/mediawire/155658/60-minutes-story-on-homeless-children-in-florida-spurs-1-million-in-donations/

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